Trademarking — The Michael Jordan Method

About Course

Inspired by the strategy that made Michael Jordan’s name a billion-dollar brand, this course teaches how to trademark your legal name and operate through intellectual property ownership rather than personal liability. You’ll learn how to convert your name into protected property, build entities around it, and take back control in commerce. This is practical status correction — applied through business, law, and branding.

What Will You Learn?

  • How to secure your name and likeness as trademarked intellectual property.
  • How to operate through entities and trusts to separate liability and control.
  • How to file and manage a trademark portfolio that supports your long-term brand.
  • How celebrities, entrepreneurs, and faith-based organizations use IP law to secure legacy.